Stories · Strategy · Systems
Fabula Projects is the marketing communications practice of
Jean Scheidnes, driving targeted growth for brands and executives.
I'm Jean. Fabula is Latin for story; and storytelling has been at the core of my career, spanning roles in journalism and fashion editorial, PR and social, brand side and agency side, B2B and B2C, internal and external comms.
Stories have the power to shift beliefs and behaviors.
They can change the trajectory of your business.
But not all stories.
Your storytelling is only effective if it's:
- Truthful.
- Aligned with opportunities.
- Differentiating.
That's strategy. You also need stories to be:
- Extracted and crafted with ease, so you stay focused on your clients.
- Delivered to the right audience at the right time. Consistently.
These take systems.
AI is my team.
I'm a solo operator delivering the value of a small agency: senior-level judgment on strategy, with AI doing what used to require a team of specialists. This model — the high-experience, AI-multiplied individual contributor — is the most impactful worker today.
Executive Communications
PR, thought leadership, ghostwriting, LinkedIn management
Marketing Communications
Branding, editorial strategy, content factory, media relations
AI
Enablement
I set you up to DIY with AI.
For individuals and small teams.
"You do not rise to the level of your goals. You fall to the level of your systems."JAMES CLEAR, ATOMIC HABITS